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Mobile Responsive Design

Is Mobile Responsive Design a Fad?

Richard Quiones

Local Barbershop Owner

Q: I don't have time to build a mobile app, are their faster solutions to getting on people's mobile screens?

I have seen great success through my website and find that most people are looking at my barbershop haircut portfolio to see what is possible. You'd be surprise how many people walk in and are shocked that a gentlemen's barbershop can cut the latest trends such as razor blade designs and detailed mohawks. I want to promote my site to mobile site visitors but because I've built my site before the mobile craze it does not render well on smaller screens.

A: Mobile Responsive Design is a quick fix and essential for the Web 2.0 consumers

Most websites do not need to leap into developing mobile applications. You can take advantage of custom stylesheets and design your site to fit within screens of all sizes including tablets and tiny phones. We refer to this as mobile optimization and can quickly increase the time spent on your website. Customers will quickly appreciate your mobile efforts and will reward you with their business.

Our Approach

Responsive Design is the art of removing distractions

More and more people are browsing the web through their phones. The advancements in wireless data, especially 4g networks, has given rise to mobile engagement. Our first task is to understand why someone might want to browse your current site through their phone. This is what we call the 'bait' and is a must when making a site mobile. We then define the 'hook' or what is also referred to as the call-to-action. This is the behavior we want your visitor to perform when visiting your site.

We then remove any distractions that may confuse your visitors from your mobile design. Simplicity is crucial in responsive design especially when user experience is involved. Most of this can be done with editing of stylesheets and defining break points that resemble those of popular devices.

After the implementation of new stylesheets, you will be able to resize your website without sacrificing readability. One can view your site on any device to experience flawless navigation and access the information they need.

The Biggest Mistake in Mobile Responsive Design

Dedicating too much space to the Navigation Bar

Mobile Responsive Design is much more that fitting everything in a smaller screen, it's also making sure everything is proportional. Sadly, many sites still allocate too much screen real estate to the navigation bar. This will certainly lead to a poor user experience and user engagement. A cumbersome mobile page layout is the result of a lack of consumer research and expertise.

A better approach is to use an expanding navigation menu. The best solution is to help your visitor navigate through in-page links. Crafting a good web of links does require strategy but gives you much more control on how a person navigates through your site.