If you have used the internet this morning, there is a high possibility that you may have landed on a blog website unintentionally. Blogging has exploded in recent times as a space free of rules and limitations where literally anyone can curate their own information and opinions for anyone who wishes to read and consume it.
Think about how expensive it is to air a commercial during The Grammy’s or the Super bowl; the reason why it is a smart investment is because it’s a nationally televised event and you are sure to reach new audiences. After YouTube’s inception, the video market was wide open for those who were ready and willing to take advantage of it. The most effective video aspects, approach the market with originality.
There is a great number of social media sites at your disposal: from Facebook to Twitter, and now Instagram and Vine. The smartest of businesses understand that even though these outlets are fun and engaging, they are also open opportunities to market your business or brand. Take advantage of the digital space and make sure your company is properly represented.