Our Approach to Marketing

Marketing

Our Approach

A cookie cutter approach for Marketing will not help your business in any way. At Push to Cart we understand the struggles of small businesses and budget constraints that restrict a business owner to properly market their offerings online. Hence we have packaged together basic marketing services that are a necessity for all Businesses. Below is our most popular and affordable Marketing Packages.

Our Packages

SEO Services - We will revise the content of your website and embed appropriate key words to increase Search Engine raking.

Social Media Management - We will set up a platform to manage and promote all your social network accounts. Facebook Twitter Instagram Pintrest Linkedln

Email Marketing - We will market your customers with new products or promotions your offering in a weekly or monthly basis.

Back Links - We will create appropriate backlinks , link building, and Meta tag resubmission on a monthly basis

Ad Campaign Managemen - At Push to Cart our Team of advertisers will manage all your Ad Campaigns, including generating unique content and ads.
Google Ad Words Campaign Facebook Ad Words Campaign Twitter Ad Words Campaign Linkedln Ad Words Campaign

Graphic Design - We have in house graphic designers that will cater to all your print and imaging needs including:
Custom Flyer Design Business Card Design Logo Design

Monthly Blog Post - Our Content Writers will create customized blogs for your business with searchable key works for higher search engine ranking

Press Release - Launching a new product or service, our team of writers will create all the content and exposure you need to promote your new business or service offerings online.

Mobile App Development - With the rise in Mobile apps, Websites are starting to be a thing of the past. Apps like Uber has paved a new way for businesses to offer their products and services. Our Team of UX and UI designers will mock up a Version of your Idea and our App development team will transfer your vision to a functioning Mobile App.

Web Analytics - Our SEO Team will setup your Google Analytics account and install (as allowed) the tracking code for your domain being optimized. Our Consultants will also review the analytics with you so you understand the traffic and activity in your website.

How we tackle SEO

You are in a level playing field when it comes to search. All the Major search engines such as Google, Yahoo and Bing are constantly changing their algorithm to improve rankings for small businesses, which is especially powerful for local companies. Hence, we first try compete for long tail keywords that involve a local context. By drafting a list of keywords and analyzing specific sentences that your potential customer may use, we can safely predict which ones can bring in traffic.

Since Google always changes the factors that influence search, it is important to always optimize your site to their standards. This includes limiting key word density, link building, defining geo-location, critical page rendering speed, writing individual meta data per page,and appending proper HTML 5 tags. Your dedicated Account Manager will ensure that your website is always current on Google standards. We begin drafting content once your Ecommerce store is fully developed and open for business. Each article is scanned to ensure there are no spam flags or overbearing key words. Then the team will start link building through common publications and media outlets.

How we tweet, like, pin, post and friend

There are an infinite number of directions you can take by beginning a social media campaign. There are staple networks such as Facebook, Instagram and Twitter that are great mediums for communicating to your current customers. They give you options to buy advertising for your target market, but by no means are they the only social networks worthy of your time.

Social media platforms such as Meetups, Quora, Snap Chat, Pintrest, Yahoo Questions, and many more can provide huge returns on the time you invest. Our goal is to pair the message your brand is trying to promote with the platform that supports the ambiance of your brand. Yes, we will need to analyze your staple social media accounts but we will also bring value by creating a presence on new social mediums.

Upon deciding which ones support your vision, we begin defining when is the best time to publish on each account and schedule posts at that time. You'd be surprised what an important role timing plays in the success of your media campaign. Our Content writers will work with you to outline your product offering and promote it accordingly on all social media platforms.

How we turn words to clicks

Content is the secret sauce that keeps your visitors engaged and begging for seconds. We begin with researching the topics a potential customer would appreciate. These topics will be provided to you by our content writers. We will continue to list topics and create a 'content map'. This will give us a clear understanding of what an engaging website in your area expertise would look like.

Within the content map, we begin choosing the delivery methods of the topics. Depending on the audience, you may decide to write articles, publish a how-to video, or display an educational illustration. Once each topic has been assigned a format, the content creation begins. The preparation could be a rough draft, a screen play, or a thumbnail sketch. Upon completion, we publish it on different marketing platforms and redirect readers to your Ecommerce store.